What lies behind the shiny promise of Artificial Intelligence? VPRO Tegenlicht shows the reality behind the smokescreen Silicon Valley presents us with, speaks with people engaged in demystifying the global AI industry, and uses the capabilities of the latest AI products to depict the places and give faces to the people Big Tech would rather not be seen.
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VPRO / AI
the cost of AI
Generative AI is the latest buzzword in Silicon Valley. Big tech giants are tripping over each other trying to launch chatbots and incorporate AI assistants, based on large-scale language models, into their products. The credo is: we are building the most powerful technology since the invention of electricity, and it is about to change everything. And all this is happening in "The Cloud.
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director
Marije Meerman
research & prompting
Arnout Arens
camera
Thomas van Krugten
audio
Daan Arens
Benny Jansen
Till Aldinger
Matthew Thomson
editor
Michiel Hazebroek
voice over
Sarah Sylbing
audio post-production
Tim van Peppen
colour grading
Roman Strijbos
image research
Paula Witkamp
motion design
Julia Veldman
production
Marie Schutgens
Koos van de Merbel
production intern
Nina Suijkerbuijk
editorial team
Ilija Bozovic
Mo Jouhri
Chiara Lampis Temmink
Phoebe Paak
Lotte Schuengel
Tara Vierbergen
editor in chief
Jasper Koning
Geert Rozinga
with special thanks to
Olivia Solis
© VPRO 2023